Custom Visual Vocabulary

A collaborative working session to create a visual language designed specifically for your organization.

Build Your Custom Visual Vocabulary

Every organization has its own language filled important ideas, processes, products, values, and concepts that come up again and again. Let’s turn those words into simple visuals your team can use to communicate with greater clarity and consistency.

During this one-day working session, I’ll collaborate with your team to identify the concepts that matter most and translate them into a custom visual vocabulary. Together, we’ll explore how each idea can be represented simply and meaningfully so the visuals feel relevant to your organization and easy for your team to use.

At the end of the day, you’ll have a library of 60 custom icons, delivered as individual PNG files, ready to add to presentations, training materials, documents, workshops, and internal communications.

Ideal For

• Organizations building a consistent visual language

• Learning and development teams creating training materials

• Marketing and communications teams simplifying complex messages

• Leaders who want ideas and strategies to be easier to understand

• Teams that regularly communicate the same concepts across presentations and meetings

How It Works

1. Identify Your Vocabulary: Together, we select the 60 words, concepts, and ideas your organization communicates most often.

2. Create Together: I spend a day with your team translating those concepts into simple, memorable visuals.

3. Build Your Library: You receive 60 individual custom icons as PNG files, ready to use in your presentations and communications.